Readpeak offers two different ad formats for native advertising. Content native and product native resemble each other in appearance, but the biggest difference between these comes from what you want to market.
The content native format is created to market content on your website, such as a blog post or article or some other landing page with enough clear content. The landing site should feel like an article that allows the reader to delve into a topic, company, product, or service.
Aimed at hooking interested readers, native advertisements on news sites should strictly follow the journalistic line. The title must be clear and written in good English. The standfirst should also be grammatically correct with complete sentences and should reflect the content found on the landing page.
The product native format is for marketing products, online stores, home pages, and registration or enrollment pages. This makes the format more free-form than the content native. Visitor traffic from product native campaigns can be directed to any kind of page, even those that are not articles or blog posts.
As with content native ads, product native ads also have a title, standfirst, image, theme, and selection button. A product native ad is a better format for sales titles, offers, prices, and discounts.
Strategy and Performance
In brief, we can say that different forms of advertising meet the needs of different functions in your marketing. Content native increases the recognition of your brand and the awareness of its strengths. The clickthrough rate is generally higher and you will be able to purchase a larger number of quality readers for your website. The reading time is usually about 1-3 minutes per visit.
The product native is very good at conversions such as purchases, registrations, and sign-ups to webinars or subscriptions to newsletters. Conversion rates are often higher in product native campaigns than in content native campaigns, and therefore are also generally targeted at audiences that are close to making a purchase decision.
Both formats are suitable for B2B and B2C marketing and many people use both formats at the same time.