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What is Advertorial? Definition of Advertorial, Advertorial Meaning – The Economic Times

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The Economic Times

26 June, 2020, 04:46 PM IST

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Definition of ‘Advertorial’

Definition:An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form of an article. Usually, a brand pays the publisher for such an article.

Description: Advertorials are advertisements that appear in the media, be it magazines, newspapers or websites. Advertorials are paid content.

They are used by marketers to educate prospective consumers about the features of a product. It can be used to target a specific set of people by choosing the right medium to publish the advertorial.

For example, an advertorial in a business newspaper would involve educating a set of people who are more interested about economy, markets or financial products. It is an effective medium for a company to connect with its consumers through a story, unlike a traditional print ad in a magazine, newspaper or on a website as a banner ad.

An advertorial is more detailed than an advertisement and thus helps consumers understand more about the product. Advertorials are usually written by an ad agency or the client itself. They then purchase the ad space on the website or in a newspaper or a magazine.

It is important to note that as a rule of most publications, the word “advertisement” is mostly printed in small letters at the top or bottom of your advertorial. Some newspapers or magazines chose to push these advertorials in special sections.

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