06-25-2020 06:12 AM CET | Advertising, Media Consulting, Marketing Research
Native Advertising Market
Overview of Global Native Advertising Market:
This report provides in-depth study of “Global Native Advertising Market 2020” using SWOT analysis i.e. Strength, Weakness, Opportunities, and Threat to the organization. The Native Advertising Market report also provides an in-depth survey of key players in the market organization.
According to the market research study, Native Advertising background is evolving rapidly, through publishers working with advertisers to create increasingly effective ad experiences. For these ad products, changing consumer perceptions is escalating the growth in the Native Advertising Market. Particularly on mobile devices, native advertising has proven higher click rates than to banner ads. However, some consumers consider these ads as annoying instead of useful could pose a restraint to the growth in Global Native Advertising Market.
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Firstly, the report provides a basic overview of the Market including its definition, applications and manufacturing technology. Then, the report explores the international and Chinese major Market players in detail. In this part, the report presents the company profile, product specifications, capacity, production value, and 2020-2025 market shares for each company.
As per the regional analysis, APAC, on account of its large population base and a continuously mounting number of users accessing the Internet through desktop sites or mobile applications, will be the most lucrative regional market for Native Advertising. The Native Advertising Market in other regions will witness steady growth over the report’s forecast period (2020-2025).
In the end, the report makes some important proposals for a new project of Native Advertising Market before evaluating its feasibility. Overall, the report provides an in-depth insight of 2013-2025 global Native Advertising market covering all important parameters.
Global Key Vendors:
5 Nominal Technology
12 Outbrain.com and More……………
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Product Type Segmentation
1 Cloud Based
2 Web Based
1 Large Enterprises
Latest Business News:
Nativo (March 29, 2019) – Nativo Acquires Content Analytics Company SimpleReach – Nativo has acquired SimpleReach, a move that Nativo CEO Justin Choi said will pair his company’s distribution system for native ads with SimpleReach’s measurement tools.
“If you can’t measure the impact of something, it’s difficult to scale spend in that area,” Choi told me. “When we say measurement we’re actually talking about connecting content to outcomes.”
To be clear, Nativo already offers measurement tools of its own, but apparently they’re limited to content that the brand or marketer is publishing on their own sites. SimpleReach, on the other hand, can measure sponsored content programs published elsewhere on the web, so Choi said it provides a “complementary measurement technology.”
Both Nativo and SimpleReach are long-standing players (and partners) in the native advertising and content marketing industry. Choi said Nativo has succeeded by “focusing on content,” and on the “mid-funnel” of the customer purchase journey.
“Almost all our relationships involve … the actual brands themselves, because we do solve a unique problem for them,” Choi said. “That middle part of: How you get someone to consider something? How do you create intent?”
The companies aren’t disclosing the financial terms of the acquisition. SimpleReach has raised a total of $24 million from investors, including MK Capital, Atlas Ventures, Village Ventures, High Peak Venture Partners and Spring Mountain Capital.
Choi said the company will continue to support SimpleReach as a separate product while also working to integrate its data into Nativo. Apparently “all the core team members” are joining Nativo, as is an off-site engineering team.
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Major Points in Table of Contents:
Global Native Advertising Market Report 2020
1 Native Advertising Product Definition
2 Global Native Advertising Market Manufacturer Share and Market Overview
2.1 Global Manufacturer Native Advertising Shipments
2.2 Global Manufacturer Native Advertising Business Revenue
2.3 Global Native Advertising Market Overview
2.4 COVID-19 Impact on Native Advertising Industry
3 Manufacturer Native Advertising Business Introduction
3.1 StackAdapt Native Advertising Business Introduction
3.2 Nativo Native Advertising Business Introduction
3.3 Sharethrough Native Advertising Business Introduction
3.4 TripleLift Native Advertising Business Introduction
3.5 Nominal Technology Native Advertising Business Introduction
3.6 plista Native Advertising Business Introduction
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