How to Promote Your Makeup Artist Business

Makeup Artist Promotion

Getting your makeup artist business to standout from the crowd…Firstly, congratulations on starting up your make up artist business. It is a great industry to be a part of and it will be a fun, but challenging career. As with most business startups, it will take time to grow and build clientele. During this start up process, you will need to come up with resourceful ways to promote and develop your business.

You need to differentiate your business from the pack, as there are many makeup artist already working and building a name for themselves. Standing out in the crowd is never easy, but here are several sure fire ways to promote your bridal makeup artist business:

  • Business Cards

    Firstly, you should have your business cards ready to hand out to anyone and everyone you meet. These will have your logo, contact information and details about your services. You can also leave the cards in other businesses like beauty parlors, hairdressers, wedding shops and other related businesses.

  • Social Networking

    Set up a Facebook and Twitter account as they are huge networking mediums that will allow you to tap into a large market, and therefore promoting your brand or business name. [ Facebook | Twitter ]

  • Web Site

    A Web Site is key in illustrating your portfolio and marketing your web site via search engines, such as Google and Yahoo.

  • Online Marketing

    You will then need to market your website in wedding directories, like Brides Online and Wedding Central for example.

    You can also add your business online in advertising networks like Thumbtack and Craig’s List. These sites are free, but some have set up costs. Do your research to find the listing sites that are appropriate for your business and budget.

    Get Listed in the Make up Artist Directory.

    This directory is free and provides great exposure for you and your business. [ Get Listed in the Directory ]

Understanding Your Demographics

When promoting your business, it is very important to understand the market you are trying to capture. For example, if your market is the older clientele (over the ages of 45), there is no point in twittering or facebooking. The crowd is more in touch with conventional marketing techniques, such as word of mouth, coupons and business cards. For younger people, it is better to stick to online advertising forums like your Google, True Local and the Yellow Pages. Always keep this in mind when promoting your business, as it will be influential in the type of clients you attract.

I hope this has been helpful and I wish you luck and success with your new make up artist business.

 

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