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Advertising and promoting your business is vital to your business’s success. Before the internet, small business had way fewer options to market their products cheaply, effectively and efficiently. Business owners would have to use methods like printing out fliers or sponsoring local events. Now, you can find all kind of opportunities to cost-effectively get your message out to the masses via the web.
Here are 10 ways to promote your business online.
An easy way to come upon a potential customer search is to register your business with Google Places so that your company shows up on Google Maps. It is as easy as filling out a form and registering. You then need to get your business verified through their process which can be done through either phone or snail mail. Yahoo and Bing also have big databases of businesses and it is free and is worth the few minutes of set up.
Social media has become more than just a tool to gain exposure. It is now a necessary time investment for every business to make. Along with your main Facebook, Twitter and Linkedin pages, you can add things like ads and sponsored posts to enhance your exposure and expand who you are reaching out. You can target your posts and ads to reach the customers that are likely to convert.
Start a Blog
A blog is one of the most important ways to market your business online. You can use your blog to pots and share high-quality content that adds an exceeding high value on a regular basis. This strategy is more long-term, and it might not pay off over night.
A noteworthy blog in any industry or niche market can help drive traffic by peaking the interest of good and leads to creating your company as an authority. If you become an authority in your industry, you’ll attract the attention of consumers, the media and business owners alike – leading to higher visibility and sales.
YouTube is a free way to share creative promotional videos. There are two ways you can get the most out of your video content on YouTube – you should have relevant content and to gain additional view you could pay to make your video an advertisement.
A Flickr profile can give your company one place to compile all business photos and also links back to your website.
Optimize Your Website
Internet users are always going to Google with their queries, so search engine optimization is so important to the visibility of your business online. Make sure you’re optimizing your site with relevant keywords so that your customers and potential customers can find you easily in searches. When you build excellent content, it is easy to add these keywords and build yourself up as an authority. It might take new businesses time to build their ranking but through keyword research, they should know how to pad their content in a way that gets picked up in searches. When it comes to building your ranking, it is more a marathon than a sprint.
Press releases might not get immediate coverage. You can use outlets such as Help a Reporter Out, or even scour press release sites such as PR Web to help you get your press release out there. It is still likely you are not going to get any type of instant news coverage by putting out these releases.
However, a well-written press release can help with SEO and link back to your website. It can also communicate important company news or events that you can to actively pursue media outlets through the proper PR channels.
Join Relevant Communities
Every type of industry has an online community you can engage with. Just signing up for a community and only posting occasionally about your business is not beneficial to anyone and will likely annoy people.
Actively engage and contribute to the community to build rapport within it, while keeping your business out of it. You can link back to your business through sharing a link in your signature and mentioning it only when it is context.
Make A Webinar
If you’re an authority in your field, why not give a talk at a professional conference or webinar? Of course, TED Talks would be the first suggestion for professional conferences, but you could speak at a number of other kinds of conferences or even webinars conducted online.
When it comes to online marketing, webinars are one of the most powerful and engaging tools to attract larger audiences to sell your products or services to.
You can post photos and videos on to build a following online on Pinterest, Flickr, Tumblr and Instagram. Using relevant hashtags and descriptions will help categorize what you’re posting about. You should also follow niche postings with those hashtags so that you understand the marketing you’re working within.
This is not a strategy that will instantly improve sales or traffic, but you will consistently be adding value over the coming months and years. Make sure to comment, like and engage with other people’s posts as much as possible in order to get yourself out there in the beginning.
While it is not an easy feat, email marketing is something that every business should be doing. To make your email campaign a success, you need to give something away for free in exchange for your customers’ email address. Consider creating a free report or ebook to give away when a customer gives you their email address. After you have their email address, you can start building your relationship with them. Don’t use every moment of your email to sell. Connect first and then focus on selling.