Social media profiles are great places to promote your company. But your information must be brief.
Here’s how to describe your business in two sentences or less!
1. Understand the basics of a SHORT business description.
A pared down business description highlights the SCOPE of what you sell or do, and who it’s for.
2. List EVERYTHING that your business offers.
The first step is to list all of your products and/or services.
I know. It can seem counter-productive to list everything when trying to write a short description. But don’t worry. In the next step we’re going to doing some housekeeping.
3. Identify what you really WANT to sell.
It’s reality check time.
Yes, you may have the skills to do lots of great stuff. But why include things that you don’t like selling or doing in your business description?
This is the time to ask, “Is all of this really of interest to me?”
If you find yourself eliminating products and/or services, I’ve got great news for you! Offering a minimal selection of products and/or services makes you a specialist.
Businesses that specialize are in the expert category. Experts charge more! Check out How to Raise Your Prices – And Keep Customers!
This is the time to be courageous.
4. Use the RULE of three!
There’s another reason you narrowed your products and/or services down to love it or leave it out. You’ve only got seconds to grab attention. Today, more than ever, people skim instead of read.
When making lists, or giving examples, try and limit your information to three powerful points or less. In marketing we refer to it as using the rule of three.
5. Attract the RIGHT customer.
A well-crafted description also indicates the right customers for your business.
Ask yourself, “Who do I sell to?” Here are some examples, entrepreneurs, small businesses, active seniors, companies in specific industries, not-for-profit organizations, working moms…
If you find this question tricky to answer, you can use the 80/20 rule to identify your typical buyer. Yep. There’s another rule. The 80/20 rule states that 80% of business comes from 20% of customers.
By the way, it is possible to have two types of buyers. However, it’s best that they have similarities i.e. entrepreneurs and small businesses. Then your description will reach both customer groups at once.
6. Put it ALL together.
Once you’ve identified the top things that you want to offer, and the right buyer(s), it’s time to write your description.
Below are a few examples I put together for you.
Description for a Range of Services:
We do everything from creating your social media profiles, to growing and maintaining them!
Description with a Benefit Tagline:
ABC Financial has been making money for individuals and families since 1999. We love turning your financial dreams into reality!
7. Know when to get HELP.
Even with a road map like this, it can be tricky to put your own business description together.
Most people are too close to their business to be objective.
Let me help you. We’ll move your business forward faster.
Hi, I’m Kelly McCormick, aBusiness Growth and Marketing Strategist. I help entrepreneurs & companies to identify opportunities for growth. Plus, I develop targeted branding, marketing & sales strategies.I can help you too!
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