- Post Local Ads Backpage

Finding Ads’ Hidden Messages

 

Footnotes: 

Excerpted with permission from Signs in Contemporary Culture: An Introduction to Semiotics by Arthur Asu Berger (Longman, Inc., 95 Church Street, White Plains, NY 10601)

Author Bio: 

Arthur Asa Berger is professor emeritus of Broadcast & Electronic Communication Arts at San Francisco State University, where he taught from 1965 to 2003. He is the author of more than 100 articles and 60 books on media, popular culture, tourism and related concerns.

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