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Content Marketing and Native Advertising A Match Made in Marketing

Native advertising has come a long way.Just a few years ago, it was reported that almost half of those surveyed were clueless about what native advertising is: Only 3% nodded in the affirmative. Today, this innovative method of promoting brands is being used by top organizations, including Yahoo and Facebook. In fact, most major brands…

Comparing the ROI of Content Marketing and Native Advertising

Leer en españolMany companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire way to boost brand awareness? And which one offers more bang…