Small business brands are heavily dependent on the personal brand of the owner of the company. The business owner is usually (especially at the start of the company) the person that is doing the sales and therefore the face of the company to its clients. Increasing the brand value of the business owner is therefore a major factor in increasing the brand value of the business itself.
1. Create a presence on Facebook
2. Create a presence on Twitter
3. Create a presence on LinkedIn
4. Publish a video with your personality on YouTube
5. Publish your video on LinkedIn
6. Publish a link to your video on Twitter
7. Publish your video on Facebook
8. Post comments on other blogs related to your area of expertise
9. Decide the 10 most important keywords that reflect your business or area of expertise, and use these when writing content
10. Write blogposts on your own blog on each of the 10 keywords.
11. Try to use the 10 keywords in as many places on your website as possible, while still keeping the website an interesting read and pleasurable experience for your users.
12. Post your website links and links to interesting articles or sites in your area of expertise to http://del.icio.us
13. Ping your blog to more directories
14. Increase the optimization of your blog or website on Google, especially for your 10 most important keywords.
15. Increase the optimization of your blog or website on Bing, especially for your 10 most important keywords.
16. Increase the optimization of your blog or website on Yahoo, especially for your 10 most important keywords.
17. Create a presence on Ecademy
18. Create a Facebook Fan Page for your business and start sharing content
19. Post a message every day on Facebook
20. Post a message every day on LinkedIn
21. Post three messages every day on Twitter
22. Share links to good articles in your area of expertise on LinkedIn
23. Share links to good articles in your area of expertise on Twitter
24. Share links to good articles in your area of expertise on Facebook
25. Sign up for events on Facebook
26. Sign up for events on LinkedIn
27. Sign up for events on Meetup
28. Post your Meetup event rsvp’s to Facebook
29. Invite other people to attend the events that you want to attend on Facebook.
30. Create a podcast
31. Make the podcast available for download on your website
32. Make the podcast available for download on iTunes
33. Interview leaders in your industry and post the interviews on your blog
34. Get interviewed by other websites or blogs
35. Respond to free PR opportunities offered by HARO (Help-A-Reporter-Out)
36. Create a page on your website that offers your speaking services
37. Give presentations to local Chambers, networking groups and industry events
38. Post pictures on your area of expertise on Flickr
39. Post pictures on your area of expertise on your website or blog
40. Share your Powerpoint presentations on Slideshare
41. Share your Powerpoint presentations on your website or blog
42. Complete your profile (your full resume) on LinkedIn
43. Complete your profile on Ecademy
44. Complete your profile on Twitter
45. Complete your profile on LinkedIn
46. “Like” Facebook Fan Pages related to your area of expertise
47. Share your knowledge on Facebook Fan Pages related to your area of expertise
48. Share your expertise in questions asked by people in your network on Facebook
49. Share your expertise in questions asked by people in your network on LinkedIn
50. Reply to questions asked by people in your network on Twitter
51. Create searches on your most important keywords on Twitter or in Tweetdeck and respond to questions or give encouragement
52. Add people to Twitter Lists
53. Sync your contacts on LinkedIn to connect with people on LinkedIn that you already know
54. Sync your contacts on Twitter to connect with people on Twitter that you already know
55. Sync your contacts on Facebook to connect with people on Facebook that you already know
56. Sync your contacts on Ecademy to connect with people on Ecademy that you already know
57. Invite people on Facebook
58. Invite people on Twitter
59. Invite people on LinkedIn
60. Write an article for a newspaper
61. Write an article for a magazine
62. Organize a monthly get-together about your area of expertise
63. Invite people to your monthly get-together
64. Share documents on Scribd
65. Give something away for free on your website
66. Write a guest blog post for another blog or website
67. If you meet with clients, share that on Facebook, LinkedIn and Twitter
68. Sync Facebook, LinkedIn and Twitter through ping.fm, so you only have to write your content once and post it at the three networks at once.
69. Subscribe to other YouTube channels or people in your area of expertise
70. Reply to messages of your online connections, especially if the content is related to your area of expertise
71. Follow people in your area of expertise on Twitter
72. Connect with people in your area of expertise on LinkedIn
73. Connect with people that talk about your area of expertise on Facebook
74. Write tutorials on something that you know well
75. Apply for awards in your industry
76. Organize a contest
77. Start a community on your own website with WordPress BuddyPress or WordPress Wishlist plugins
78. Use a signature in your emails that invites people to connect with you on LinkedIn, Twitter and Facebook
79. Participate in blog carnivals
80. Link to other blogs
81. Email your friends and contacts to share what’s going on in your life
82. Email your blog readers to thank them (for commenting)
83. Email leaders in your industry to invite them to your blog
84. Organize Tweetups and invite Twitter followers and friends to join
85. Get an account on Foursquare and start checking in at locations that you visit.
86. Share to-do items on the locations that you visit on Foursquare
87. Use a professional headshot as your profile picture on Facebook, LinkedIn and Twitter
88. Create an appealing background image for your Twitter Page
89. Create an appealing logo bug (avatar) on your Facebook Fan Page that is consistent with your Twitter Page background.
90. Use Gravatar to have your personal picture show next to blog comments.
91. Post controversial statements on your Facebook Fan Page and ask for feedback
92. Play online games, like Farmville on Facebook.
93. Post restaurant or business reviews on Yelp
94. Ask for recommendations to former customers and business partners on LinkedIn
95. Give someone a recommendation on LinkedIn
96. Post book reviews on Amazon.com
97. Connect with offline communities that you are a member of on online networks; like BNI or industry organizations
98. Join LinkedIn groups in your area of expertise
99. Ask questions on LinkedIn, Twitter or Facebook
100. Join the next social network that people start talking about (and no, that’s not Google Buzz)
Do you know other ways to promote your personal brand for free? Please add them in the comments!